People encouraged to #GetChecked with potential signs or symptoms.
#GetChecked - a new campaign to encourage people to get checked for potential symptoms of cancer in a bid to save more lives in Scotland launched today (24 August 2015).
The Scottish Government has joined forces with Cancer Research UK to call on people in Scotland to wear checked patterns in support of finding cancer early as part of the drive to turn the Big C into the wee c.
The campaign aims to make check patterns synonymous with early detection, so that every time someone sees a check they think about getting checked, attend screening when invited, or encourage a loved one to do the same.
Today, X Factor and The Voice coach Yvie Burnett and Lindsay Blake from Burntisland, Fife who survived breast cancer after early detection, are kick starting the campaign with M&Co, who are being unveiled as its first #GetChecked partner.
Both women are supporting #GetChecked by joining staff at M&Co’s flagship store in The Gyle Shopping Centre, Edinburgh as they feel strongly about raising awareness of the importance of early detection to help save more lives in Scotland.
Members of the public will also be encouraged to take a ‘check selfie’ showing an item of check as a visual prompt for making people think about getting checked, either themselves or nudging a friend or relative.
Statistics show that the likelihood of surviving breast cancer is five times higher if detected at an early stage compared to a late stage, 14 times higher for bowel cancer and 20 times higher for lung cancer.
Around 1,000 deaths could be avoided each year if Scottish cancer survival matched the best in Europe and early detection is key.
James Dornan MSP commented;
“We know more about cancer today than ever before, and thanks to early detection, research breakthroughs and treatment advances, half of men and women now survive cancer in Scotland. But early detection is key to further boosting survival rates.
“#GetChecked is part of the wee c initiative, which aims to bring cancer down to size in Scotland. Early detection is one way we can all help turn the Big C into the wee c and we’re calling on the people of Scotland to show their support by wearing their checks"